The idea to celebrate this chocolate brands 80th birthday is a simple as it is inclusionary. By printing special edition chocolate bar packaging with numbers, from 1-80, the brand itself practically invited everyone who had a birthday to join in celebration. If you'r four, or forty-five doesn't matter - you can have a packet of chocolate made just for you. And we all have birthdays, even that little baby in the crib who hasn't had her first one yet.

Cute idea and the 'case study' here works just as well as an ad.

Agency: BBR Saatchi & Saatchi C.E.O: Yossi Lubaton Executive Creative Director: Nadav Pressman V.P. Creative Director: Amir Ariely Copywriter: Eran (Shushu) Spanier, Tomer Gidron Art Director: Aia Kujnitzky V.P Group Account Head: Maya Salomon Account Supervisor: Yogev Atoon Account Executive: Shirel Moshe V.P Production & Content: Dorit Gvili Production manager: Bosmat Marmarely Head of Strategic Planning: Shai Nissenboim Planning Supervisor: Roni Arison Strategic Planning: Lora Goichman Design studio: Shake Design Elite General manager, Fun & Indulgence Division: Eyal Dror Elite Chocolate & Pastry Marketing director: Shay Haguel Elite Chocolate category manager: Hila Elad Elite Digital manager: Limor Barnea Elite Brand Manager, Chocolate: Idit Maor

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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