The ultimate doofus dad? He saves ten dollars a month by switching to Cox and suddenly he never hangs up the phone. Paul Hattery is back, he who started the series using the family’s frequent buffering time as bonding time with his mortified teenage son, Tyler. Since that first spot, new characters have been introduced into the ongoing storyline including Ashley, the girlfriend, Mrs. Hattery and Tyler’s younger sister. Lets not forget the soon to be out of work wife. The patient, patient wife.

Sooooo, this service is for really annoying people?

Advertised brand: Cox Communications Advert title(s): “Whole Home Partay” and “I Called Them” Advertising Agency: Draftfcb Chicago, Chicago, USA Agency website: Chief Creative Officer: Todd Tilford EVP, Group Creative Director: Chuck Rudnick SVP, Creative Director: Susan Betteridge Writer: Ron Lazzeretti Writer: Tim Mason Writer: Sue Salvi Senior Art Director: Mike Wegener Senior Copywriter: Erika Heine VP, Creative Director: Berk Wasserman VP, Creative Director: Todd Durston Additional credits: Account: EVP, Group Management Director: Cary Pierce Account Director: Laura Dugan Production: Executive Producer: Snake Roth Planning: EVP, Group Director, Strategic Planning: John Kenny CI: SVP, Customer Intelligence Director: Jay Rigler Production company: Company Director: Fred Goss Editorial: Inside Job, Draftfcb Chicago Published: November, 2012

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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