Everybody wants to be Einstürzende Neubauten! Kidding aside, Young & Rubicam teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, where every single sound heard in this little ditty is from a Craftsman tool or the use of one. Am I the only one who was hoping for an exploding brick building when they counted down from that rooftop? A big "KABLOOOM" would make this chart material, I'm sure.
Agency: Young & Rubicam Chicago
Client: Craftsman
CCO: Ken Erke
Copywriter: Brad Harvey
Art Director: Ryan Boblett
Director of Integrated Production: Brian Smego
Producer: Luke Rzewnicki
Director: Alex Fendrich
Production Company: Capgun Collective
Editor/Sound Designer: Kutiman
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