Everybody wants to be Einstürzende Neubauten! Kidding aside, Young & Rubicam teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, where every single sound heard in this little ditty is from a Craftsman tool or the use of one. Am I the only one who was hoping for an exploding brick building when they counted down from that rooftop? A big "KABLOOOM" would make this chart material, I'm sure.
Agency: Young & Rubicam Chicago Client: Craftsman CCO: Ken Erke Copywriter: Brad Harvey Art Director: Ryan Boblett Director of Integrated Production: Brian Smego Producer: Luke Rzewnicki Director: Alex Fendrich Production Company: Capgun Collective Editor/Sound Designer: Kutiman