Everybody wants to be Einstürzende Neubauten! Kidding aside, Young & Rubicam teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, where every single sound heard in this little ditty is from a Craftsman tool or the use of one. Am I the only one who was hoping for an exploding brick building when they counted down from that rooftop? A big "KABLOOOM" would make this chart material, I'm sure.
Agency: Young & Rubicam Chicago Client: Craftsman CCO: Ken Erke Copywriter: Brad Harvey Art Director: Ryan Boblett Director of Integrated Production: Brian Smego Producer: Luke Rzewnicki Director: Alex Fendrich Production Company: Capgun Collective Editor/Sound Designer: Kutiman
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by AnonymousCoward (not verified)Hello, can you tell me about the music in your ad...
by DabitchThat is a nice track.
by DabitchI like the F inside the B idea in the new logo,...
it's a gift. Also, I never worked in Pittsburgh...
by AnonymousCoward (not verified)How does such a great CD have so much free time...
by AnonymousCoward (not verified)Hey this guy worked in Pittsburgh he knows good...