The Cresta bear tells us why he left the north pole. They don't have frothy, man.

Ad agency: BMP - Boase Massimi Pollitt
Written by John Webster

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.