Element 79 for Cricket Wireless gathered amateur renditions from YouTube of Aretha Franklin’s famous song “Respect.”

Advertiser Cricket (a division of Leap Wireless)

Agency Element 79 Partners/Chicago
Executive Creative Director/CCO Dennis Ryan
SVP, Group Creative Director Chris Laubach
Creative Director(s) Max Stinson, Ron D’Innocenzo (TV)
Creative Teams Adam Samara (Radio)
Jason Weinberger, Tony Maurer (OOH)
Agency Executive Producer Cheryl Lindquist

Director Jim Gartner
Production Company Gartner Films
Executive Producer(s) Rich Carter
Line Producer(s) Mark Walejko

Editing House Optimus
Editor(s) Craig Lewandowski

Audio Finger Music & Sound Design
Sound Designer/Engineer Adam Schiff
Music Finger Music & Sound Design/Adam Schiff
Celebrity Talent (if any) N/A

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.