Element 79 for Cricket Wireless gathered amateur renditions from YouTube of Aretha Franklin’s famous song “Respect.”

Advertiser Cricket (a division of Leap Wireless) Agency Element 79 Partners/Chicago Executive Creative Director/CCO Dennis Ryan SVP, Group Creative Director Chris Laubach Creative Director(s) Max Stinson, Ron D’Innocenzo (TV) Creative Teams Adam Samara (Radio) Jason Weinberger, Tony Maurer (OOH) Agency Executive Producer Cheryl Lindquist Director Jim Gartner Production Company Gartner Films Executive Producer(s) Rich Carter Line Producer(s) Mark Walejko Editing House Optimus Editor(s) Craig Lewandowski Audio Finger Music & Sound Design Sound Designer/Engineer Adam Schiff Music Finger Music & Sound Design/Adam Schiff Celebrity Talent (if any) N/A
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.