DDB New Zealand set out to spare audience members of potential embarrassment at this years International Comedy Festival - because we all know that having your phone ring during a comedy show act is to make you target of professional ridicule. This film shows their idea, and at the end, Ed Byrne - the man who taught Alanis Morisette what irony really means give advice on what to do when a phone rings under the show which is all win.

Client: Crunchie Agency: DDB New Zealand Tammy Senaratne (Account manager) Sarah Burilin (Account manager) Toby Talbot (Executive Creative Director) James Tucker (Creative) Simon Vicars (Creative) Joe Hawkins (Creative)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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