DDB New Zealand set out to spare audience members of potential embarrassment at this years International Comedy Festival - because we all know that having your phone ring during a comedy show act is to make you target of professional ridicule. This film shows their idea, and at the end, Ed Byrne - the man who taught Alanis Morisette what irony really means give advice on what to do when a phone rings under the show which is all win.

Client: Crunchie Agency: DDB New Zealand Tammy Senaratne (Account manager) Sarah Burilin (Account manager) Toby Talbot (Executive Creative Director) James Tucker (Creative) Simon Vicars (Creative) Joe Hawkins (Creative)