Russian insurance company Alfa Strakhovanie has its work cut out for it. To raise awareness that a lot (and I mean a lot ) of accidents happen resulting in fatalities, agency Hungry Boys cam up with Crush The Speed. This road safety campaign uses cars previously involved in fatal road accidents as markers. Using Google Maps, the public can decide where these deadly warning signs are positioned round the city. I guess by donating their old beat up cars, or picking where the worst offending intersections are.

I guess it's more disruptive than a wreath of flowers, but man, if this takes off, Moscow's going to start looking post apocalyptic.

Client: Alfa Strakhovanie Agency: Hungry Boys Creative director: Vlad Sitnikov Creator: Arthur Miroshnichenko Motion design: Max Malakhov Producer: Victor Kozlov Designer: Ilya Shakirov Programmer: Anton Perepelitsyn
Commercials: 
Country: 
Freeform tags: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment