Director Bart Timmer pits one "Strongman" against another, demonstrating that with the help of Cup A Soup, brains can overcome brawn.

Client: Cup a Soup
Spot Title: "Strongest Man"

Agency: TBWA
Creatives: Ernst-Jan van Rossem, Matthijs Slot
Agency-producer: Lotte de Rooij
Production Company: Czar, NL
Director: Bart Timmer (represented by Outsider in the UK and US)
DOP: Menno Westendorp
Editor: Marc Bechtold
Online: AVP

Commercials: 
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.