Keep your eyes on the road, says Cure Auto. And they do it in a way that makes me cringe because every man knows you do not break the golden rule. When there's a line of urinals, you take the unoccupied one that's farthest from the occupied one. This is quite a strange ad for auto insurance but it's engaging (and uncomfortable) as you can get.

Client: Cure Auto Insurance Agency: D4 President: Kurt Shore CCO: Eric Poe Chief Marketing VP: Mike Kochnover ECD: Rich Wakefield Chief Strategy Officer: Michael Snyder Music composer: Kurt Shore Producer: Sarah Schatzinger Production Director: Ray Dillman Director of Photography: Danny Ruhlmann