I'm such a softie, this ad actually made me cry. Did you know that brain Cancer is a leading cause of cancer death in adults aged 20-39?

Agency: DDB Sydney Matt Eastwood Executive Creative Director Adam Rose Art Director Alex Wadelton Copywriter Ben O'Brien Copywriter Honae MacNeill Agency Producer Director : Jono Nyquist Music: Hope For The Hopeless, A Fine Frenzy Music Company: The Ant Farm, Los Angeles

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • Dabitch's picture

    Glad to know I'm not the only softie around here.

    Jan 22, 2008
  • adlib's picture

    I humbly submit that this ad has to be on one of those adland "best of" lists at the end of the year. Best at making me tear up.

    Jan 24, 2008

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