Curry shows the Cobra move.

See the interview with Paul Malmström The RubberBurner story and clips for story behind this viral campaign.

Client: Fallon

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.