Winning a D&AD Pencil is often the highlight of a creative career. To find out what it really means to those who win, we wanted to speak to some of the most important people in the industry - your mums.

There's an interesting twist, the creative mum's are proud parents of:

Ali Ali - Director, Sonny London
Joanna Monteiro - Chief Creative Officer, FCB Brasil
Jose María Piera - Executive Vice President, *S,C,P,F…
José María Roca de Viñals - Chief Creative Officer, DDB Spain
John Allison - Head of 4Creative
Lisa Smith - Head of Design, Wolff Olins NY
Luiz Sanches - Partner and Chief Creative Officer, AlmapBBDO
Rebecca Williams - Design Director, Turner Duckworth
Sally Campbell - Founding Partner, Somesuch
Toni Segarra - Creative Director, *S,C, P, F

Now remember, work entered into the D&AD Professional Awards 2017 must have been commercially released between 01 January 2016 and 18 March 2017 and produced in genuine response to a client brief. No scam ads, fibbing or ghosting. It must not have been entered in previous years. Submissions should be made in their original language by 15 February 2017. Head over to D&AD to learn more.

Client: D&AD

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.