If it's made with Canadian Milk, it's worth crying over. Though it's one big see say, (and a really bad pun on crying over spilled milk) I do like how the tension builds from the mostly restrained silent crying woman at the beginning of the spot to the dam near hysterics of the man who is closest to the cheese platter. The emo guy's makeup is streaming. And even the dog is crying. The art direction is fantastic, too. It's just weird enough to keep the interest level. But if you need more proof as to why Canadian milk is amazing, go to Quality Milk and see the four reasons for yourself.

Client: Dairy Farmers of Canada Toronto Agency: DDB Canada Client: Dairy Famers of Canada Chief Creative Officer: Cosmo Campbell Executive Creative Directors: Paul Wallace, Marketa Krivy Copywriter: Alex Manahan Art Director: George Lin Designer: Nicholas Bujnak Agency Producers: Stefan Fabich, David Smith VP, Client Services Director: Jacqui Faclier Group Account Director: Mike Wiles Senior Account Executive: Marci Mancinelli Account Coordinator: Cassia Napier Strategist: Brett McDonald Production Company: OPC Director: Matt Devine Director of Photography: Adam Marsden Production Designer: Jay Pooley Line Producer: Ian Webb Post-Production Company: Rooster Editor: Izzy Erlich Audio House: Vapor RMW Audio House Producer: Kailee Nowosad Audio House Creative Director: Brendan Quinn Casting Agency: Jigsaw VFX/Animation Co: The Vanity

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • Robert Batterham's picture
    Robert Batterham (not verified)

    Could someone please tell me the name of the music used in the dinner party advertisement. By the way the ad is brilliant even if the farmers don't like it.

    Mar 31, 2017

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