Clever pastiche of the old beer commercials of the 70's and 80's. With majestic music playing and men being men with real mustaches that haven't been groomed. Men who are all named "Gord." Then après hockey, it's time to hit the old pub. Shots of arms-around-each-other camaraderie. And the raucous laughter at who knows what. The endless toasts in those hourglass beer glasses. And the deep-voiced man (always) who gives us the wisdom. "When it's time to have a good time, nothing refreshes like the easy-drinking ice cold taste of a tall glass of milk." Even the cinematography feels slightly grainy even though it isn't. I wish there were dozens of these. I'd watch them all.

Client: Dairy Farmers of Canada
Agency: DDB Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director(s): Paul Wallace
Associate Creative Director(s): Craig Ferguson & Allan Topol
Agency Producer(s): Lorrie Zwer
Account Team (include names/titles): Jacqui Faclier - VP, Client Service Director, Heather Moffat – Account Director, Cassia Napier – Account Coordinator
Strategist: Brett McDonald – Director of Strategy
Media Company: Initiative
Production Company Soft Citizen
Executive Producers: Rob Burns/Eva Preger/Link York
Director: Aircastle
Director of Photography: John Houtman
Line Producer: Chris Scherk
Post-Production Company: Rooster
Editor: Paul Proulx
Online Editor: Ernie Mordak
Colourist: Eric Whipp – Alter Ego
Audio House Eggplant Collective
Audio House Producer(s): Adam Damelin
Audio House Engineer(s): Nathan Handy
VFX/Animation Co: Fort York
Other (name & titles): Assistant Editor: Colin Murdock

Agency: DDB PR
Account Team (names & titles): Jacqui Faclier - VP, Client Service Director, Heather Moffat – Account Director, Cassia Napier – Account Coordinator
PR Team: Gabrielle Totesau – Director; PM Rendon – Manager


Media Agency: Initiative
Primary Contact: Noah Vardon, VP, Client Business Partner
Other (name & titles): Tracey Johnston – Director, Communications Design


Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Too funny. Good parody on the over the top bber ads.

    Mar 24, 2017

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.