Dairygold butter is spreadable, right from the fridge saving you time with its convenience. Question is, what will you do with that extra time? This spot answers the questions in a series of vignettes featuring friends, family, loved ones, music, and all the other cool things you could be doing instead of waiting for your butter to get to spreadable consistency. Neat trick of balancing a lifestyle message with product benefit here.

Client: Dairygold Kerry Foods Jill McCarron - Marketing Director Kerry Foods Michelle Daly Lennon - Senior Brand Manager Kerry Foods Claire Henry - Brand Manager Kerry Foods Agency: Rothco Agency Producer: Barbara Chaney / Karina Cotter Art Director: Rob Murray Copywriter: Shane O’Brien Finished Art: Dave Gallagher Account Director: Caitriona Ní Laoire Strategy: Emer Howard & Darius Pasalar Digital Strategy: Emer Fitzgerald Director/Photographer: Bastian Glaessner Music: Oh Honey ‘Take All The Time You Need’ Post Production: UNIT Producer: Tom Knight Production Company: B-Reel Films UK Editor: Elena De Palma Sound: Avondale Studios Music Supervisor: John McCallion Media Partner: Vizeum

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • Dee O'Malley's picture
    Dee O'Malley (not verified)

    That extra minute after spreading Dairygold on my multi seed brown bread and enjoying every last bite is to hug the person next to me with all the good feelings passing to that person. If I am lucky enough that it is a person I love dearly then that's a real bonus. As I am a spinster, then I will hug myself and remind myself of how lucky and special I am . Then a little shimmy dance to further display my good feelings and happiness with life :)

    Jul 21, 2016

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