DAVIDOFF is the maker of that iconic 90's fragrance Cool Water. But what you might not know about them is that they are inspired by the cool waters of the ocean to protect it. This film stars Cool Water ambassador actor and son of Clint, Scott Eastwood. In it, Eastwood talks about the importance of our natural resource and asks us all to help protect the ocean. Having been born in California and raised in Hawaii, Eastwood knows firsthand the beauty of the ocean and the importance of keeping it, and the coast, free from trash. Cool Water has also partnered with the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.
For those of you who don't live on the coast, know that if you each bottle of DAVIDOFF Cool Water sold will help protect 10,000 square meters (more than 100,000 square feet) of ocean. So you can still make a difference.
For more information, check out the Love The Ocean website.

Client: Coty/DAVIDOFF

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.