You get a free in-car camera when you sign up for DriveShield, a comprehensive motor insurance, for added peace of mind. What's that good for? Well, for one it can capture why your car was suddenly sliced in half.

Advert title: Halved Car Campaign name: Expect the Unexpected Media: Outdoor Industry: Financial Products & Services Published: October, 2012 Market: Singapore Language: English Creative Agency: Tribal DDB Singapore Media Agency: MPG Singapore Brand: DBS Bank Ltd Chief Creative Officer: Neil Johnson Creative Director: Thomas Yang, Francis Ooi Art Director: Benson Toh Copywriter: Theresa Ong Photography: Allan Ng Producer: Michelle Tan Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng Production Company: CRITICA Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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