You get a free in-car camera when you sign up for DriveShield, a comprehensive motor insurance, for added peace of mind. What's that good for? Well, for one it can capture why your car was suddenly sliced in half.
Advert title: Halved Car
Campaign name: Expect the Unexpected
Media: Outdoor
Industry: Financial Products & Services
Published: October, 2012
Market: Singapore
Language: English
Creative Agency: Tribal DDB Singapore
Media Agency: MPG Singapore
Brand: DBS Bank Ltd
Chief Creative Officer: Neil Johnson
Creative Director: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Photography: Allan Ng
Producer: Michelle Tan
Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng
Production Company: CRITICA
Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
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