Q: What happens when you put Jon Glazer, Jack White and Alison Mosshart of The Kills together on a grassy knoll with automatic weapons?

A: You get a surreal rockin' bullet-ridden duel where nobody dies.

Smoke & Mirrors in conjunction with London-based One of Us and Stranger, just completed the Flame and color-grading work on a unique Jon Glazer-directed music video for alt-rock supergroup The Dead Weather.

Treat Me Like Your Mother features Jack White and Alison Mosshart of The Kills (Mosshart is a member of Dead Weather) colliding in a ferocious and surreal duel with automatic weapons. The face-off is set in a dusty field bordering a gaudy suburban housing tract, where the duo unloads their clips in a relentless onslaught that complements the music's powerful cadence. Despite skewering one another with countless bullets, both walk away as the video fades.

Smoke & Mirrors chipped in with many of the effects for the firing and impact of the weapons, including bullet hits, ground hits, and muzzle flashes. Color grading was by Mark Horrobin (Smoke & Mirrors London) while New York had Sean Broughton, Nic Seresin and Philip Akka lead the S&M effects with Tony Lawrence nodding it via S&M London.

"It is not often one finds a band willing to take such a risk as this, nor is it common to have Jon Glazer directing it. To find ourselves being asked to join the party was both an honor and a privilege that everyone at Smoke & Mirrors was proud to be part of," said Broughton, Smoke & Mirrors co-founder and creative director.

Artist: The Dead Weather Song: Treat Me Like Your Mother Production Company: Academy@HELLO! Director: Jon Glazer DP: Max Malkin EP(s): Lizie Gower, Liz Kessler, Sheira Reese-Davies Managing Director: Line Postmyr Producer US: Rachel Curl Producer UK: Mark Whittow-Williams Telecine: Smoke & Mirrors/London Colorist: Mark Horrobin Post/Effects: Smoke & Mirrors/NY CD: Sean Brougton Flame Artist(s): Sean Broughton, Nic Seresin, Philip Akka, Sam Caine, Stephanie Isaacson, Tony Lawrence (UK) Producer(s): Paul O'Beirne, Lauren Shawe VFX Producer(s): Belinda Grew, Leigh Warner, Paul O.Beirne, Lauren Shawe Post/Effects: One of Us/London VFX Producer: Rachael Penfold VFX Line Producer: Chaya Feiner Visual Effects: Stranger Editorial: The Quarry Editor: Paul Watts Audio Post: Wave Studios Mixer: Johnnie Burns

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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