For 40 years, Decathlon is a leading innovator of sporting equipment like the portable basketball hoop, the snorkeling mask and even a tent that can get put up in two seconds. This spot shows us what it was like pre-Decathlon, when makeshift pingpong "nets," always failed and tents didn't take two seconds to put up. Nicely filmed, but the music choice is a bit odd.

CLIENT - DECATHLON CLIENT MANAGEMENT - Emmanuel Castiglioni, Thomas Ergand AGENCY BETC SHOPPER AGENCY MANAGEMENT: Nathalie Jacquier, Alice Hagger EXECUTIVE CREATIVE DIRECTOR - Stéphane Xiberras CREATIVE DIRECTORS - Benjamin Le Breton, Arnaud Assouline ART DIRECTOR - Landry Starck COPYWRITER - Pascal Andre PRODUCTION HOUSE - Rita PRODUCER - Elodie Andurand DIRECTORS - Boris Vassallo et Olivier Guerbois SOUND PRODUCTION - THE

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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