Holy &*$%! You mean to tell me that there are still Hacky McNoodleheads in the biz using this metaphor!?

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Comments (3)

  • RLDavies's picture
    RLDavies

    It's still better than the "hurdles" ad for Ocean Finance here in the UK. (One of the we'll-lend-massive-amounts-of-money-to-anyone companies.) The Ocean ad must have had a budget of about £10. Various people start running down a track and have to stop at hurdles marked with reasons why they can't get loans from normal banks, e.g. "Self-Employed", "Retired", "County Court Judgements". The guy with Ocean Finance clears the hurdles and makes it to the finish line, hooray.

    Aug 11, 2008

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.