Mother New York highlights Dell’s ability to deliver computers that reflect the personalities, attitudes, and desires of its consumers by focusing on its strategic platform of “Yours is Here.”

Agency: Mother
Client: Dell Computers
Creative Director(s): Linus Karlsson & Paul Malmstrom
Art Director (s): Mat Driscoll
Copywriter (s): Greg Hunter
Producer (creative): Emma Starzacher
Production Co.: Partizan/Traktor
Director: Traktor
Dir of Photography: Tim Maurice-Jones
Line Producer: Traktor
Editing Company: Bikini Edit
Editor: Avi Oron
Producer: Gina Pagano
Post-Production Co: The Mill
Visual EFX Co: The Mill
Music Co.: Human
Composer: Human


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