Mother New York highlights Dell’s ability to deliver computers that reflect the personalities, attitudes, and desires of its consumers by focusing on its strategic platform of “Yours is Here.”

Agency: Mother Client: Dell Computers Creative Director(s): Linus Karlsson & Paul Malmstrom Art Director (s): Mat Driscoll Copywriter (s): Greg Hunter Producer (creative): Emma Starzacher Production Co.: Partizan/Traktor Director: Traktor Dir of Photography: Tim Maurice-Jones Line Producer: Traktor Editing Company: Bikini Edit Editor: Avi Oron Producer: Gina Pagano Post-Production Co: The Mill Visual EFX Co: The Mill Music Co.: Human Composer: Human