about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Dabitch's picture
    Dabitch

    Rating it high just for the pyro-porn. They will air another ad during the bowl and this one pre-game.

    Feb 02, 2008
  • tod.brody's picture
    tod.brody

    The vocal is great, the product design is beautiful, the concept is nothing new. I'll hope for better from the spot that's going to air during the game.

    Feb 03, 2008
  • scottcohen's picture
    scottcohen

    I liked it -- It started a little slow, but was "beautifully" filmed"

    Feb 03, 2008

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