I'm sure the creative team who came up with this knows at least one person like this at their shop. We all have them. They do as little as possible. They're the ones who are always on the foosball table, or playing video games. While you bust your hump.

Funny stuff, and nice insight too. Although I have to say, when I'm the one working 7 days a week while some asshole at the agency is "breaking," a fruit cup ain't gonna call me down.

Client: ConAgra Foods Brand: Del Monte Fruit Cups Campaign: Take a Fruit Break TV Spot Title: “If Spencer Can” Agency: Blammo Chief Creative Officer: Michael Murray Writers: Michael Murray, Vinay Parmar Art Director: Oliver Brooks Agency Producer: Alina Prussky Account: Christine McNab, Ashley Weber Production Company: Sons & Daughters Director: Peter Martin Director of Photography: Bryce Fortner Line Producer: Andrew Sulliver Editor: Jon DeVries Editorial Company: School Editing Online: Fort York Sound Design & Music: Keen Music OOH Photography: Andrew B. Myers
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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