The Slip Français' products are entirely designed and manufactured in France, with a product range based aroundthe iconic "slip", that is high quality underpants for men and women. Now, while we might have seen the perfectly executed Mad Men era of retro-styling before, this brings a bit of that je ne c'est quois the French are so famous for to it, as our product demonstrating lady also introduces us, and the product, to eggs and a hammer. All the while wearing a slightly mischievous smile. The end results would be Dali's breakfast.

BETC Start Up Lab. CLIENT CLIENT MANAGEMENT AGENCY AGENCY MANAGEMENT CREATIVE DIRECTOR ART DIRECTOR ASSISTANT ART DIRECTOR COPYWRITER PRODUCERS MUSIC PRODUCER PRODUCTION COMPANY DIRECTOR MEDIA STRATEGY PLANNER FILM Le slip français Guillaume Gibault Antoine Clemenceau BETC Marielle Durandet François Brogi Stéphane Xiberras Aurélie Scalabre Cyril Doson Patrice Dumas Michel Teicher Elodie Andurand La-Bo Rita Films Julien Rambaldi Clarisse Lacarrau Maria Galleriu

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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