Advertising Agency: Publicis Mid America, Dallas
Tony Sirico, well-known tough guy formerly of the hit show, "The Sopranos," is at it again: championing real breakfast while busting fake breakfast. In the spot, a determined Tony Sirico takes down a sign promoting "Ultimate Breakfast," once he confirms with the restaurant manager that it is not referring to Denny’s ultimate real breakfast - - the Grand Slam. The spot promos Denny’s Build Your Own Grand Slam starting at $5.99 and the Denny’s tag "Real Breakfast 24/7.".
Advertising Agency: Publicis Mid America, Dallas
Agency Website: http://www.publicis-usa.com
Executive Creative Director: Shon Rathbone
Creative Director / Art Director: Pete Voehringer
Creative Director / Copywriter: Steve Grimes
Agency Producers: Jaime Roderer and Chelle McDonald
Director of Integrated Production: Jaime Roderer
Production Company: Radical Media, Santa Monica
Director: Rosey
Director of Photography: Danny Hiele
Editorial Company: Red Car, Dallas
Editor: Keith James
Music Company: Needledrop
Principal Performer: Tony Sirico
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