Miles Calcraft Briginshaw Duffy London want to position smoking as the enemy of family and manage to make me feel outrageously guilty while they are at it because I know that my toddler daughter pretty much copies everything I do (she curses in three languages for example.)

Paul Watts @ The Quarry : Editor
Malcolm Duffy & Paul Briginshaw : Executive Creative Director
Dave Hobbs : Art Director
Richard Stoney : Copywriter
Russell Taylor : Agency Producer
Director : Chris Palmer
Production Company: Gorgeous