Enviro Media revive the jackalope and teach him to box in this PSA against Smokeless Tobacco, or snus as Swedes would call it.

Client - Department of State Health Services Texas
Brand - Anti Smokeless Tobacco
Spot Title - Jackalope: The Boxer
Break Date - 8/18/08
Agency - Enviro Media
Creative Director - Doug Irving
Art Director - Sean-Paul Westfall
Copywriter - Kate Getty
Agency Producer - Ed Parsons
Production Company - Mint Media
Executive Producer - Sean Sahlin and Donnie Biggs
Line Producer - Fred Daniel
Director - Sean Sahlin and Donnie Biggs
DP - Pat Notaro
Editorial Company - Mint Media
Editors - Sean Sahlin and Donnie Biggs
Composer - Patrick Lee
sound Design Company - The Sound Lab
Sound Designer - Steve Metz
Colorist - 1080


Comments (2)

  • brandonbarr's picture

    Snus is actually the name Camel is using for their smokeless tobacco line, too.

    Aug 18, 2008
  • Allan1's picture

    You know what they say - You snus, you lose!

    Aug 21, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.