Enviro Media revive the jackalope and teach him to box in this PSA against Smokeless Tobacco, or snus as Swedes would call it.

Client - Department of State Health Services Texas
Brand - Anti Smokeless Tobacco
Spot Title - Jackalope: The Boxer
Break Date - 8/18/08
Agency - Enviro Media
Creative Director - Doug Irving
Art Director - Sean-Paul Westfall
Copywriter - Kate Getty
Agency Producer - Ed Parsons
Production Company - Mint Media
Executive Producer - Sean Sahlin and Donnie Biggs
Line Producer - Fred Daniel
Director - Sean Sahlin and Donnie Biggs
DP - Pat Notaro
Editorial Company - Mint Media
Editors - Sean Sahlin and Donnie Biggs
Composer - Patrick Lee
sound Design Company - The Sound Lab
Sound Designer - Steve Metz
Colorist - 1080


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • brandonbarr's picture

    Snus is actually the name Camel is using for their smokeless tobacco line, too.

    Aug 18, 2008
  • Allan1's picture

    You know what they say - You snus, you lose!

    Aug 21, 2008

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