Design Currency - Icograda Design Week In Vancouver

 
 

Design Currency - Icograda Design Week In Vancouver

Design Week Vancouver is soon here, it takes place the 26-30 April 2010. How do you define the value of design?

"The theme of the conference this year is “Design Currency: Defining the Value of Design”. To play off the idea of currency, we created over 2200 custom bills and used a money counting machine to make a flipbook-style animation piece. It’s about identifying the different elements that increase design’s strength. It was definitely an interesting process figuring out how to make it work, but we’re thrilled with how it turned out." says Jen Bloxham

Rethink:
Creative Director: Ian Grais
Art Director: Todd Takahashi
Copywriter: Keri Zierler
Designer: Jeff Harrison
Designer: Rory OSullivan
DP #2: Chris Nielsen
Broadcast Producer: Laura Rioux
Print Producer: Jim Leith
Account Manager: Jillian Yaehne

Giant Ant Media:
Director/DP/Editor/VFX: Jay Grandin
Director/Animator/Editor/VFX: Todd Smith

Wave Productions:
Audio Producer/Engineer: Brandon Edwards
Original music by: Brandon Edwards
Illustrator: Jeff Burgess
Printer: Total Graphics

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Comments

Beautifully done!

Yep, I LOVE it. Best use of a money-counting machine ever. The idea is clever and the execution is flawless.

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