Diadora showcases it's new collection of shoes and apparel featuring Tommy Genesis and her hit "Execute." Great line, "I'd rather be a snake than a ladder." The concept also features a social fashion influencer Markel Williams, DJ/artist Naleye Junior, L.A. based eclectic guitarist Lucas Bin; and L.A. skater Leandre Sanders. In other words, it's ripped from adidas Originals ten years ago. And why is it anthem films about living your passion always involving sitting around on fire escapes or hanging out in or around swimming pools? Disappointing they didn't have a shot of the cool kids hanging out on a sofa they've shoved outside. I thought that was mandatory in these kinds of spots.

Client: Diadora

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.