The Football Pop-in spot hosts a high school football team receiving the surprise of a lifetime from New Orleans Saints famed running back, Reggie Bush. The young "thrillers" and "destroyers," with Bush«s guidance, evolve into legit athletes decked in adidas gear.

Client: Dick«s Sporting Goods - adidas
Spot Title: Football Pop-In, Soccer Pop-In
Air Date: August 2008

Agency: 180LA
AD: Erwin Federizo
CW: Tom Hamling
CD: Joel Rodriguez
ECD: William Gelner
Producer: Kate Morrison

Prod Company: @radical.media
Director: Dave Meyers
DP: Joe Mead
EP(s): Frank Scherma, Donna Portaro

Post/Effects: Ring of Fire

Editorial: 89 Edit
Editor: Chris Davis
Assistant Editor: Daniel Spencer
EP(s): Bob Cagliero, Gail Butler
Producer: Nicole Keith

Telecine: Co3
Colorist: Stefan Sonnenfeld

Sound Design: Lime
Sound Designer: Rohan Young

Music: Beacon Street Music