The Football Pop-in spot hosts a high school football team receiving the surprise of a lifetime from New Orleans Saints famed running back, Reggie Bush. The young "thrillers" and "destroyers," with Bush's guidance, evolve into legit athletes decked in adidas gear.

Client: Dick's Sporting Goods - adidas Spot Title: Football Pop-In, Soccer Pop-In Air Date: August 2008 Agency: 180LA AD: Erwin Federizo CW: Tom Hamling CD: Joel Rodriguez ECD: William Gelner Producer: Kate Morrison Prod Company: @radical.media Director: Dave Meyers DP: Joe Mead EP(s): Frank Scherma, Donna Portaro Post/Effects: Ring of Fire Editorial: 89 Edit Editor: Chris Davis Assistant Editor: Daniel Spencer EP(s): Bob Cagliero, Gail Butler Producer: Nicole Keith Telecine: Co3 Colorist: Stefan Sonnenfeld Sound Design: Lime Sound Designer: Rohan Young Music: Beacon Street Music

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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