In "Soccer Pop-in", an elite youth soccer club is flabbergasted by a visit from international soccer phenomenon, David Beckham. After gifting the new adidas gear, Beckham joins the team for target practice. As one player takes control of the ball and hits the target, we see Beckham switch jerseys with him while teammates explode in celebration.

Client: Dick«s Sporting Goods - adidas
Spot Title: Football Pop-In, Soccer Pop-In
Air Date: August 2008

Agency: 180LA
AD: Erwin Federizo
CW: Tom Hamling
CD: Joel Rodriguez
ECD: William Gelner
Producer: Kate Morrison

Prod Company:
Director: Dave Meyers
DP: Joe Mead
EP(s): Frank Scherma, Donna Portaro

Post/Effects: Ring of Fire

Editorial: 89 Edit
Editor: Chris Davis
Assistant Editor: Daniel Spencer
EP(s): Bob Cagliero, Gail Butler
Producer: Nicole Keith

Telecine: Co3
Colorist: Stefan Sonnenfeld

Sound Design: Lime
Sound Designer: Rohan Young

Music: Beacon Street Music


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Dabitch's picture

    I had to add "Football" to this title since Beckham plays "football" and not soccer on this side of the pond.

    Sep 03, 2008

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