In this "Diesel for successful living" series they share the secret of how to stay up with rubber. Yes it's a juvenile pun.

Ad agency: Paradiset

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.