Paris is the ideal romantic locale for the sexual tryst portrayed in Anonymous Content Director Guy Ritchie's new viral short starring Jude Law and made for Dior Homme. Set in the romantic old hotels, sidewalks and streets of The City of Light, Dior Homme - Un Rendez Vous is a deceptive tale that at first hints of danger, as Law, speaking into a telephone, seems to threaten the unheard voice on the other end, exclaiming, "You're going to regret saying that. Scared? Is that right? Of course you are. What, two of you? We'll see. Ohhh, when I find you, and I will find you, you're going to wish you'd never been caught." Law's busty blonde suitemate balefully helps him don a suit before he trudges out to fulfill his mission.

As Law drives through Paris' nighttime streets, the other half of his previously made phone call plays over the scene, and is revealed to have been delivered by a woman, in tones that are more sexually suggestive than threatening. "There may be two of me," she says: "Me, and Naughty Me." The video, set to increasingly dramatic music, is a beautiful montage of driving shots, panoramic city scenes, and portraiture, as each character is shown in deep contemplation as they prepare for their rendezvous. The movie climaxes with the pair standing several lengths apart, silhouetted against the Eiffel Tower in an empty plaza at sunrise, each determining whether or not the other is their mystery date.

Client: Dior Homme Film Title: Un Rendez Vous Air Date: September 2010 Prod Company: Anonymous Content Director: Guy Ritchie DP: Philippe Rousselot EP/Head of Commercials: Dave Morrison Head of Production: Sue Ellen Clair Producer: Dominic Freeman Production Supervisor: Laura Southall Editor: James Herbert Telecine: The Mill, London Colorist: Adam Scott Post/Effects: The Mill, London Audio Post: Wave Studios, London Music: MUSE Song: Exogenesis Symphony (Part 1)

Leave a comment

about the author