Set it and forget it. Just don't get carried away with the butt slapping. Chicago Cubs manager Lou Piniella joins Director Erich Joiner of Tool of North America and agency Deutsch LA in this commercial.

Spot Title: Soccer Air Date: May 2009 Client: DIRECTV EVP Sales/Chief Marketing Officer: Paul Guyardo SVP, Advertising PR: Jon Gieselman Agency: Deutsch LA President/Chief Creative Officer: Eric Hirshberg Director of Integrated Production: Tom Dunlap Art Director: Erick Mangali Copywriter: Cary Ruby CD: Michael Kadin Producer: Victoria Guenier AP: Scarlett Sire Prod Company: Tool of North America Director: Erich Joiner DP: Mark Plummer EP(s): Brian Latt, Jennifer Siegel Line Producer: Kelly Christensen Production Designer: Peter Van Vilet Editorial: Chrome Editor: Adam Parker EP: Deanne Mehling Sr. Producer: Angela Dorian Online Company: New Hat, LA Online Artist: Beau Leon VFX Effects: Brickyard VFX Lead VFX Artist: Mandy Sorenson Producer: Diana Gomez Audio Post: P.O.P Sound, LA Mixer: Stephen Dixon Asst. Mixer: Nick Bozzone Producer: Erin Reilly Music Company: Human, LA Producer: Dan Pritikin Sound Design: Chrome LA Sound Designer: Adam Parker Shoot Location: Kiwanis Park Recreation Center, Tempe, AZ
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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