The retired football players Batistuta, Zamorano, Valderrama, Cubillas, Aguinaga and Dudamel move into a retirement home, because they are "old" now and can't play in the World Cup. The elderly men don't appreciate the competition and point out that the football stars can experience The World cup from all angles on DirecTV.

Client : DirecTV Agency : DraftFCB Buenos Aires Production Company : Rebolucion, Argentina Director : Luciano Podcaminsky/ Andres Salmoyraghi DoP : Javier Julia Executive Creative Director: Guillermo Castañeda/Juan Cruz Bazterrica Creative Director: Marco Caltieri / Gonzalo Osorio Art Director: Marias Herbeck Copywriter: Yago Fandiño Agency Producer: Gonzalo Calzada Executive Producer: Patricio Alvarez Casado

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Marcos Tavolaro's picture
    Marcos Tavolaro

    Puta Madre!!!Good times when us Brazilians were better than them in football and advertising.Well Maradonna is doing a great joba as a coach for their national team!!!!

    Oct 08, 2009

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