This campaign paints Los Angeles as a magical place. Mistress and Floria Sigismondi, the Italian-Canadian artist and director (The Runaways), have collaborated with Discover Los Angeles on a global ad campaign that captures the feeling and evokes the emotion of a breathtaking L.A. moment. Read more about this campaign and watch the other ad in the campaign "Magic" here, which launches on regional FOX affiliates during the Super Bowl. This ad will launch on February 20.

Client: Discover Los Angeles Agency: Mistress Director: Floria Sigismondi Production Company: Believe Media Executive Producer: Jannie McInnes Executive Producer: Liz Silver Executive Producer: Luke Thorton Head Of Production: Vitaly Koshman Director Of Photography: Starr Whitesides 1St AD: Freddie Childress Production Designer: Kristen Vallow Stylist: Marjan Malakpour Hair: Pamela Neal Makeup: Mynxii White Choreographer: Jodie Gates Dancers: Austyn Rich, Daniel Rae Srivastava, Aiden Carberry, Jake Tribus, Trevor Daw, Adam Agostino, Paulo Hernandez-Farella, Alyssa Allen, Coco Alvarez-Mena, , Mariana Carrillo, Rebecca Troyak, Brianna Mims, Olivia Rose Euritt, Satori Folkes Stone, Megan Yamashita
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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