Disneyland "Big Yet Small" (2014) :30 (France)

 
 

Disneyland "Big Yet Small" (2014) :30 (France)

This spot for Disneyland Paris is insightful, lovingly shot, and unlike its American counterparts, does not pander. In fact, this might be the best Disney Spot I've seen, because its honest. If you read between the lines it's basically saying "your kids only have a few more years to enjoy the child like wonder called Disney, so make the most of it."
If there's one critique to be had its in the VO. It's not that it's superfluous; but you're already showing me so much of the story, it could have been halved. I also suspect the "happy read," was a directive from Disney.

Still though, it's a pretty smart spot.

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Client: DISNEYLAND PARIS
BRAND MANAGEMENT Claire Bilby, Jean-Christophe Gandon,
Brigitte Elmkies-Sitbon, André Delvallée,
Audrey Bedoucha
AGENCY BETC
AGENCY MANAGEMENT Carole Bilde, Romain Van Den Plas,
Adeline Dupuits, Virginie Gore-Coty
CREATIVE DIRECTORS Richard Desrousseaux, Étienne Turquet
ART DIRECTOR Landry Stark
TRAFIC Céline Laporte, Lena Lebras
TV PRODUCER Laure Denizot
PRODUCTION COMPANY BANDITS
SOUND PRODUCTION GUM
DIRECTOR Martin Hodara

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