"For Djurens Rätt we ripped off those classic L'Oreal commercials. We had a model talking about how many animals were being used in cosmetic tests, and how her skin was important to her, and we even used the L'Oreal slogan, 'Because I'm Worth It,'" says Sjöden.
How did they get away with this? Easy, non-profit organizations can't get sued, so this ad went up in cinemas across Sweden for a limited but much talked about run.
Ad Agency: Cole, Russell & Pryce
Copywriter: Ole Sjöden Hokken Angler
Art Director: Mich Born