Surfing in Bali? No. Jimmy isn't really riding the waves of Bali. He's standing on the bed with his VR headset just pretending. To make the point that VR is stupid. And you should travel for real. It's better. The art direction is amazing and the voice over is so dry it's in a drought emergency. This is a great campaign.

Client: Emirates Group Product: Dnata Travel Agency: TBWA\RAAD Dubai CCO: Walid Kanaan ECD: Fouad Abdel Malak CD: Manuel Bordé Creative Team: Gabriel Gama, Guilherme Grossi, Oswaldo Sa Head of Art: Claudio Campisto Head of Accounts: Joe Laham Account Team: Monisha Mirchindani, Heba Younes Production House: Good People Director: Ali Ali DOP: Pierre Mouarkech Editor: Amr Rabee Executive Producer: Michel Abou Zeid Grading: Karim Mira Sound Design: Hosny Ali Online: Lizard, Cairo
Commercials: 

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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