It may not look like it but Sara is in Paris watching the French open. Yeah no kidding it doesn't look like it because it isn't! Not even close. No really, real, totally amazing, VR headset will approximate it. In fact, you look stupid. And this campaign from TBWA\RAAD Dubai taps into that truth. So funny, so nicely done. I love the cinematography that is washed out. Travel for real. It's better. Love how they tread the last zinger as if the VO is actually a judge.

Client: Emirates Group Product: Dnata Travel Agency: TBWA\RAAD Dubai CCO: Walid Kanaan ECD: Fouad Abdel Malak CD: Manuel Bordé Creative Team: Gabriel Gama, Guilherme Grossi, Oswaldo Sa Head of Art: Claudio Campisto Head of Accounts: Joe Laham Account Team: Monisha Mirchindani, Heba Younes Production House: Good People Director: Ali Ali DOP: Pierre Mouarkech Editor: Amr Rabee Executive Producer: Michel Abou Zeid Grading: Karim Mira Sound Design: Hosny Ali Online: Lizard, Cairo
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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