It may not look like it but Sara is in Paris watching the French open. Yeah no kidding it doesn't look like it because it isn't! Not even close. No really, real, totally amazing, VR headset will approximate it. In fact, you look stupid. And this campaign from TBWA\RAAD Dubai taps into that truth. So funny, so nicely done. I love the cinematography that is washed out. Travel for real. It's better. Love how they tread the last zinger as if the VO is actually a judge.

Client: Emirates Group
Product: Dnata Travel
Agency: TBWA\RAAD Dubai
CCO: Walid Kanaan
ECD: Fouad Abdel Malak
CD: Manuel Bordé
Creative Team: Gabriel Gama, Guilherme Grossi, Oswaldo Sa
Head of Art: Claudio Campisto
Head of Accounts: Joe Laham
Account Team: Monisha Mirchindani, Heba Younes
Production House: Good People
Director: Ali Ali
DOP: Pierre Mouarkech
Editor: Amr Rabee
Executive Producer: Michel Abou Zeid
Grading: Karim Mira
Sound Design: Hosny Ali
Online: Lizard, Cairo

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.