The tagline is: "Smoking makes you the garbage dump of the worst toxic products."
With cigarett use people inhale the same toxics products no one would accept to see dumped by industrials : DDT, Arsenic, Acetone, an even some radioactive poison: Polonium 210.
Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director / Copywriter: Eddy Wilmerts
Director: Yvan Attal