The tagline is: "Smoking makes you the garbage dump of the worst toxic products."

With cigarett use people inhale the same toxics products no one would accept to see dumped by industrials : DDT, Arsenic, Acetone, an even some radioactive poison: Polonium 210.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director / Copywriter: Eddy Wilmerts
Director: Yvan Attal

Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.