The tagline is: "Smoking makes you the garbage dump of the worst toxic products."

With cigarett use people inhale the same toxics products no one would accept to see dumped by industrials : DDT, Arsenic, Acetone, an even some radioactive poison: Polonium 210.

Advertising Agency: BDDP & Fils, Paris, France Creative Director: Guillaume-Ulrich Chifflot Art Director / Copywriter: Eddy Wilmerts Director: Yvan Attal
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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