This is the perfect storm of "crazy" new media and hep but dying tech. Leo Burnett in Spain has a creative guy named Fred hired there, and when Fred made a QR tattoo an idea was born. Advertise on Freds arm!
Alas, the ebay auction where bidding starts at one euro, is terminado, that is closed. Why? We can sell virginities on ebay, but not QR-code tattoo space? Weird.
Ad agency: Leo Burnett