For those of you outside the US, America's experienced a mini-fad plague over the last few years with tacky window stickers featuring a bastardized, unlicensed version of Calvin (of beloved Calvin and Hobbes cartoon fame) pissin' on rival car logos, i.e. a Chevy with Calvin pissin' on a Ford logo, a Ford with Calvin pissin' on a Chevy logo, etc. -- In this spot, well, let's just say that Dodge has a little bit of fun with the whole notion. Well done.

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

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