So, a month back Dodge released Tent Event with "monkey" (it is not a monkey, it is an ape).. And soon enough PETA sent them a letter, pointing out that chimps and other wild animals should not be used as actors.

Dodge responded. By removing the "monkey". This is it.

However, PETA has responded to that and nodding their head in approval.

"PETA applauds Dodge's decision to distance itself from cruelty to apes who are used and abused in entertainment," says PETA Executive Vice President Tracy Reiman. "Public attitudes about animals are changing for the better, so steering clear of ads that exploit animals is good for business too."
Great apes used in advertisements are typically taken away from their mothers shortly after birth and forced to live in squalid conditions. Trainers have been caught routinely beating, kicking, and punching the young animals in order to force them into submission and ensure that they will perform tricks. These tricks require the animals to suppress their natural behavior and are confusing and often uncomfortable to them. When these long-lived animals reach adolescence (at around age 8) and become too large and strong to handle, they are often discarded at seedy roadside zoos and forced to live for decades in miserable conditions.
Fortunately, technology is helping to replace the use of great apes and other animals used as "actors" with humane alternatives. Advances in computer-generated imagery, animatronics, and animation have made it completely unnecessary to use animals in film and television productions.
Dodge joins a growing number of companies—including AT&T, Verizon Wireless, Samsung, Europcar, Sprint Nextel, Subaru, Honda, Levi Strauss & Co., PUMA, Yahoo!, Johnson & Johnson, and Gap Inc.—that have pulled the plug on existing ads featuring great apes or have pledged not to use great apes in any future advertising. Also, many top ad agencies, such as BBDO, Young & Rubicam, Grey, Saatchi & Saatchi,and Draftfcb, have pledged never to feature great apes in their ads.

I'm confused now. Who won? I think PETA has at least one point for knowing that a chimp is an ape. /pet-peeve