For this summers Dodge Tent event they've pulled out the big guns - Michael C. Hall as the voice-over and a "monkey" in a daredevil suit.

Repeat after me ad-people chimps are not monkeys! They are APES!

Class dismissed.

Dodge
w+k
Michael C. Hall

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.