For this summers Dodge Tent event they've pulled out the big guns - Michael C. Hall as the voice-over and a "monkey" in a daredevil suit.

Repeat after me ad-people chimps are not monkeys! They are APES!

Class dismissed.

Dodge w+k Michael C. Hall

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.