Released at New York Auto Show, this Sam Bayer directed effort celebrates Dodge's 100th anniversary by celebrating people who have passed the century mark. What have they learned after 100 years?

Easy-- Learn from your mistakes. Life is good. Be strong. Be bad. Live a little. Don't always do what you're told to do. Break the rules.Be a bad boy. And never, ever forget where you came from.
And when all else fails, get bailed out by the government and form a partnership with Italian car company Fiat.

Okay they didn't mention that last part but you know.

I like how the advice and wisdom starts in a very earnest way and then ends with the people all but saying "Tell the world to go screw itself."

Fun and inspiring.

Client: Dodge Agency The Richards Group Group Creative Head / Writer Chuck Schiller Group Creative Head / Art Director Aaron Thornton Broadcast Producer Sharon Chortek Art Producer Julie Richards Production Company HSI Productions Director Samuel Bayer Executive Producer / Managing Director Rebecca Skinner Executive Producer Jennifer Dennis Managing Director Michelle Ross Head of Production Doron Kauper Producer William Green Editing Company 3008, Dallas Editor Marc Stone Executive Producer Anne Strock

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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