Dominos invented a stabilization method to deliver your pizza intact. I guess we can file this case study under "innovative inventions."

It reminds me of that oft-told (and false ) story about how the US spent millions of dollars to invent a pen that would write in zero gravity and the Russians just used a pencil. I guess for Dominos they could hire delivery people who had cars but that would be too Occam's Razor.

I am all for innovation, especially when said innovation solves problems. Believe me. My question with this kind of tangential advertising though is this-- unless a consumer watches a case study (not likely) or sees some other form of communication announcing the fact you have created this innovation, how do they know it has even occurred?

Client: Dominos Agency: Artplan, Brazil Art Direction: Augusto Correia Copywriter: Henrique Louzada, Pedro Rosas Creative Technologist: Leonardo Marçal Executive Creative Director: Roberto Vilhena Creative Director: Alessandra Sadock, Gustavo Tirre Account Manager: Fernanda Cunha Project Manager: Guilherme Rahde Operation Manager: Ronaldo Martins Producer: Ana Paula Aguiar, Davi Vidal Mock/Up Designer: Osmar Souza 3D Artist: Marcello Pereira Agency Producer: Ana Ourique, Daniel Fagundes, Marcela Monteiro Production Company: Tycoon, Mouse House Director: Kiko Lomba, Bruno Miguel Filmmaker/Designer: André Belaggio Production Assistant: Bernardo Dias Producer: Samara França Photographer: Fernando Alan, Handam, Bruno Foscaldo Product Engineer: Newton Natal Junior Editor: Augusto Correia Client Manager: Henrique Pamplona