How do you make people think twice about driving drunk when they dont think its a big deal? You make it a big deal. Bar Aurora and Boteco Ferraz added the real costs of drunk driving to peoples bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not. First they got pissed, then they got the message.

Production: Hungry Man ad agency: Ogilvy São Paulo

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Comments (2)

  • Dabitch's picture

    This is brilliant.

    Sep 02, 2010
  • fairuse's picture

    Chill bumps - the times I rode a motorcycle after a hard night checking IDs and the few free drinks.

    Sep 03, 2010