Agency: The Sweet Shop Claire Kelly (Executive Creative Director) Ian McCarroll (Creative Director) Peter Sciberras (Art Director) Director: Sam Holst Production Company: The Sweet Shop Post Production: Perceptual Engineering, Auckland Flame Online: Mike Robinson Music: Max Scott

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.